Privacy Policy


  1. General

This Privacy Policy applies to the collection, possession, storing, dealing or handling of any Personal Information by Finelife Retail Foods India LLP and/or its affiliates and group companies (together referred to as “Finelife”)

Our practice as regards use of your Personal Information is as set forth below in this Privacy Policy. As a condition to use our Application, Services and Data in accordance with the Terms of Use www.basictruth.in   you consent to the terms of the Privacy Policy as it may be updated from time to time. In the event of a material change, we shall notify you by means of a prominent notice on the website. Your continued use of the Services / Application / Data as defined in the Terms of Use after notice of any change to the Privacy Policy will be deemed to be your consent to the amended terms.

  1. Children's Online Privacy Protection

Finelife does not collect Personal Information from users who are under 18 years of age. You represent that you are at least 18 years of age. 

  1. Personal Information Collected, Stored, Recorded and Use

We may collect the following types of Personal Information from you in various ways as listed below.

Identifying Information:

During the Registration Process for creating a user account, we request for your name, contact number and email address. Your name and email address will be used to inform you regarding new services, releases, upcoming events and changes in this Privacy Policy Statement. When you elect to register for a user account, you also have the option to create the user account using any of the trusted third party user authentication services integrated with our application, services and data. In doing so, no Personal Information within your third party email accounts is transferred to your user account without your explicit consent.

Finelife will have access to third party personal information provided by you as part of using our application, services and data. This information may include third party names, email addresses, phone numbers and physical addresses and will be used for servicing your requirements as expressed by you to Finelife and solely as part and parcel of your use of our application, services and data. When you elect to refer friends to the website, we request their email address contact number and name to facilitate the request and deliver this one time email.

We post user testimonials on the website. These testimonials may include names and other information. Finelife is not responsible for the Personal Information users elect to post within their testimonials. 

Usage Details:

Your usage details such as time, frequency, duration and pattern of use, features used and the amount of storage used will be recorded by us in order to enhance your experience of the Our application, services and data and to help us provide you the best possible service.

Contents of your User Account:

We store and maintain the required master and transaction data and other data stored in your user account at our facilities in the hosted data center. In order to prevent loss of data due to errors or system failures, we also keep backup copies of data including the contents of your user account. Hence your files and data may remain on our servers even after deletion or termination of your user account.

 Financial Information:

In case of services requiring payment, we request credit card or other payment account information, which will be used solely for processing payments Where necessary for processing future payments your financial information, the name and address of the card holder, the expiry date and the last four digits of the Credit Card number will be stored in encrypted form on secure servers of our reputed Payment Gateway Service Provider who is beholden to treating your Personal Information in accordance with this Privacy Policy and in accordance with all applicable laws.

 Visitor Details:

 We use the Internet Protocol address, browser type, browser language, referring URL, files accessed, errors generated, time zone, operating system and other visitor details collected in our log files to analyze the trends, administer the website, track visitor's movements and to improve our website.

 Purpose of collection of Personal Information

 We collect your Personal Information for various purposes in connection with our Application, Services and Data including:

  • Establish and manage your accounts
  • Allow you to make use of the Application, Services and Data
  • Provide support and respond to and communicate with you about your requests, questions and comments in connection with the Application, Services and Data
  • Carry out our human resources functions and activities
  • Operate, evaluate and improve our business
  • Perform data analyses, surveys and research  to improve the Application, Services and Data
  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities
  • Comply with applicable legal requirements and our policies.
  1. Cookies and similar technologies

 We use temporary and permanent cookies to enhance your experience of our Application, Services and Data. Temporary cookies will be removed from your computer each time you close your browser. By selecting 'keep me signed-in' option in Our Application, Services and Data, a permanent cookie will be stored in your computer and you will not be required to sign-in by providing complete login information each time you return to our website. If you have turned cookies off, you may not be able to use registered areas of the website.

We may from time to time employ the services of a third party agent to analyze statistical and aggregate data about our website content and user base. This aggregated information is not personally identifiable and is employed in improving website functionality and offerings. To this end, these third parties may employ the use of cookies and, or pixel tags in providing their services. While these third party cookies are not tied to your Personal Information, Finelife does not have access to these cookies nor are we responsible for them.

  1. Links from our website

 Some pages of our website contain external links. You are advised to verify the privacy practices of such other websites. We are not responsible for the manner of use or misuse of information made available by you at such other websites. We encourage you not to provide Personal Information, without assuring yourselves of the privacy policy statements of such other websites.

  1. With whom we share Information

 We may need to disclose Personal Information to our affiliates, service providers and business partners within India and outside of India solely for the purposes listed above. In such cases Finelife will also ensure that such affiliates, service providers and business partners comply with this Privacy Policy and adopt appropriate confidentiality and security measures. We may share generic aggregated demographic information not linked to any Personal Information regarding visitors and users with our business partners and advertisers. Please be aware that laws in various jurisdictions in which we operate may obligate us to disclose user information and the contents of your user account to the local law enforcement authorities under a legal process or an enforceable government request. In addition, we may also disclose Personal Information and contents of your account to law enforcement authorities if such disclosure is determined to be necessary by Finelife in our sole and absolute discretion for protecting the safety of our users, employees, or the general public.

You authorize us to exchange, transfer, share, part with all Personal Information, contents of your user account and visitor details, across borders and from your country and jurisdiction to any other countries and jurisdictions across the world.

  1. How secure is your Information

We adopt industry appropriate data collection, storage and processing practices and security measures, as well as physical security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information, username, password, transaction information and data stored in your user account. Access to your Personal Information is restricted to our employees who need to know such information in connection with providing Application, Services and Data to you and are bound by confidentiality obligations. You agree that such measures are secured and adequate

  1. Accessing, Updating and Removing Personal Information

We provide users with access to their Personal Information. Users may correct, update or remove any such Personal Information either by accessing their user account or by contacting Finelife Customer Support Services. Such changes may take up to 48 hours to take effect. We respond to all enquiries within 30 days.

  1. Enforcement of Privacy Policy

We make every effort, including periodic reviews to ensure that Personal Information provided by you is used in conformity with this Privacy Policy Statement. If you have any concerns or grievances regarding our adherence to this Privacy Policy Statement or the manner in which Personal Information is used for the purpose of providing application, services and data, kindly contact Finelife Customer Support Services at www.basictruth.in  .We will contact you to address your concerns and we will also co-operate with regulatory authorities in this regard if needed.

  1. Notification of Changes

Any changes to the Privacy Policy Statement will be posted on our website in order to keep you informed of any changes in nature of information collected, manner of collection, use and sharing of information. You will not receive email notification of minor changes to the Privacy Policy Statement. If you are concerned about how your Personal Information is used, you should check back periodically.

  1. Opt Out

You acknowledge that you have the option to withdraw your consent hereby provided. If you do withdraw your consent, then the Company may at its discretion cease providing you any Application, Services or Data in connection with which your Personal Information was collected. 

  1. End of Privacy Policy

If you have any questions or concerns regarding this Privacy Policy Statement, please contact us at www.basictruth.in We shall respond to all inquiries within 30 days of receipt upon ascertaining your identity.

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